News Releases

In the Store - Brand Marketing In the Store - Brand Marketing SPAR Gets Force Wired for Speed TARRYTOWN, NY - To any brand marketers who still regard third-partymerchandising as merely a way to find lower-cost arms and legs forin-store tasks: The folks at SPAR Marketing Force advocate another,wired

Brand Marketing Brand Marketing New Eyes for Detail What's the half-life of a planogram? Does automatic replenishmentdrive out-of-stocks? How many authorized displays have been erected for a brand'scurrent promotion? Were they done right and on time? What are competing brands up to in-store?

SPAR Group Acquires Ehrhart-Babic SPAR Group Acquires Ehrhart-Babic Lou Babic, a pioneer in the Market Research Industry, hasannounced his retirement. Lou has contracted with SPAR to acquirethe Ehrhart-Babic companies, thus providing uninterrupted service toEhrhart-Babic's many clients.

Advo Sells Marketing Force Subsidiary to Spar Advo Sells Marketing Force Subsidiary to Spar WINDSOR, Conn., March 5, 1996 - ADVO, Inc. (NYSE:AD) announcedtoday that it has sold its Marketing Force subsidiary in an asset saleto The SPAR Group.

SPAR Group 4th Annual Trade Promotion Survey SPAR Group 4th Annual Trade Promotion Survey Each year the SPAR Group surveys both consumers and the trade to determine their views on the trade promotions offered by leading manufacturers.

ADVO Announces Agreement ADVO Announces Agreement WINDSOR, Conn., January 23, 1996 - ADVO, Inc. (NYSE:AD) announced that it has signed a letter of intent to sell its Marketing Force subsidiary to The SPAR Group.